About us
Label Aaliya is more than a clothing brand. It is a vision brought to life by Aaliya Malkani, a young entrepreneur whose journey began at just 16. From her first chikankari label in India, where she celebrated the timeless artistry of Lucknow’s heritage, to now launching a global luxury brand in Dubai, every step of her path has been shaped by passion, resilience, and an unwavering love for design.
At only 20, Aaliya brings with her not just youthful ambition but also years of experience, lessons, and refinement. She believes that true luxury lies in grace, confidence, and individuality, values that define every creation at Label Aaliya.
Here, modest wear is not confined to culture or community. It is a canvas of self-expression that embraces women from every walk of life, women who choose elegance, who embody strength, and who value style as much as substance.
Every piece is designed with intention: to drape like a second skin of confidence, to honor diversity, and to carry the timeless essence of modest luxury.
Label Aaliya is not just fashion.
It is a celebration of choice, dignity, and timeless style.